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What’s Better: PPC or SEO?

Posted by Admin on Friday, December 11th 2009   

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11
Dec

Pay-Per-Click vs. Search Engine Optimization

At SES Chicago, there was an interesting session in which a group of search marketing profes+sionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor, Chirstine Churchill, Michael Gray, and Karen Weber, and Rand Fishkin.

Does PPC have more benefits than SEO?

Churchill pointed to a study from Engine Ready on conversion rates by source of traffic (PPC vs organic). The study found:
- Conversion rates: PPC just barely beat SEO
- Average Order Value: Paid won
- Average time on site: Paid won

She gave the following as advantages of PPC:

 
- Gives immediate online presence
- Have a new site? Have ads in an hour
- Start getting ROI sooner
- No ramp up time
- Great for seasonal items or time sensitive promotions
- Great for testing
- Easily test effectiveness of new marketing message or site design change
- Quickly gather feedback
- Regulate traffic volume
- Sales pipeline empty? Use PPC to push traffic
- Overloaded? Pause campaigns or cut back spend
- Have limited sales season? Saturate market while demand is high

“PPC is very agile. It’s also has targeting advantages,” said Churchill.

For targeting, she says PPC provides opportunity for high visibility in multiple channels (search engines, content sites, mobile phones), expands results beyond search results, and gives you control over placement on SERPs and better control over landing page/message.

It’s often easier to sell PPC to management because the concept is similar to traditional advertising, and provides for direct accountability. It’s easy to track measures of success. It’s an effective way to drive qualified traffic to your site, and it allows you to expand your opportunities.

 Weber says the top five reasons why “PPC rules,” are: speed, flexibility, it’s unlimited, it’s goal-driven, and it’s controllable. You can quickly manipulate keywords to those that drive conversions, you can quickly change bid prices, and you can quickly get in and out of the market. You can turn your campaign on and off, and change ad copy, keywords, etc. You can target a much wider range of keywords, adhere to a budget, and have an immediate impact on sales.

Fishkin pointed out that PPC gets 10% of clicks, but 90% of spend. He said SEO is more challenging and less controllable, but the spend is there and the fact that people click organic results.

Gray said he believes that PPC could make SEO better, but Google is banning people now, so it makes things more challenging. Naylor said he believes SEO is more “open.” Weber and Fishkin both said they would outsource PPC over SEO.

 Gray said it’s important to get in the top during the early part of the research phase, especially since Google is personalizing results for everyone now. Churchill noted that Google’s personalization is a better argument for PPC. Like iEntry CEO Rich Ord recently noted, the addition of personalized results could “make people less reliant on organic search results for their traffic and in turn increase their use of Adwords.”

Another point was brought up as we recently discussed - that the search engines are pushing organic listings down with mixed media (blended, universal) results.

Certainly there are many advantages to both PPC and SEO, and they can compliment one another. Actually, a recent study from a couple of NYU Stern professors found that organic search engine results can play a direct role in whether or not a paid listing is clicked.

Which do you think is more important - SEO or PPC?

WebProNews reporter Abby Johnson contributed to this report.

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

Popularity: 16% [?]

Filed under: What's Better: PPC or SEO?     Tags: per-per-click, ppc, search engine optimization, seo
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Why Info Products Are Rubbish

Posted by Admin on Tuesday, November 11th 2008   

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Nov

I can’t keep this to myself any longer and nor do I want to.

I am VERY excited about this, and you will be too. 

What I’m going to show you can change your life - I’m really not kidding when I say that.

This is incredible stuff.  Simple, obvious, brilliant.

Before I jump to the chase, I want to give you a bit of background.

I’ve been in pursuit of truly passive income.  Yes I know some people have said there’s no such thing, and well, I say that’s nonsense.  I have to brand those people as unimaginative and not looking outside the box.

For a while now I’ve been looking at methods that anyone can use, and I’ve been approaching it from a software angle, because that’s what I do.  So I’ve been researching methods of putting sites up that bring in a trickle of money consistently.

This ISN’T what I’m going to show you, but it’s good background…

The theory is, you put up enough mini sites and sit back.

You know what?  It works.

I have a friend who now has over 3,000 sites that he’s monetised in a number of ways, usually with AdSense (ptui!).

Long before he had those 3,000 sites - when he only had a fraction of what he has now - he was making an average $100 / day combined across all of them.  Some sites bought in a few cents a day, and some of the more successful ones bought in a couple of dollars a day, and of course some just didn’t bring in anything at all.

Once he’d put them up, he didn’t have to touch them, they just kept bringing him in an average $100 every day.

As he added more sites, his average daily income grew.

Simple eh?

The problem is, it can take a long time to set up even a single site, and then there’s no guarantee of seeing any income after your effort.

(I have two developers looking at ways of putting up microsites very quickly, and automatically.  That’s another story for another time, but I wanted to mention that to set the background for what I’m about to show you.)

How about putting up a site that doesn’t bring in just a trickle, it brings in a river of money instead?  A site that might bring in $10 or $30 a day or more?

Now that’s worth looking at it isn’t it?  It’s worth spending some time on a site that will bring in some decent cash.  You can afford to set the site up carefully by hand rather than use a script to generate it for you, because you know the rewards are going to be high.

So this is for you.

I’ve finally stumbled across something that I could so easily have missed.  And the shock of knowing I could have missed this scares me.  No joke.

Last weekend I bought a product on a recommendation that I immediately realised after purchase would make me a potentially hefty income stream.  I didn’t think so before purchase, in fact I read the sales page and I was quite sceptical.

After all, we’ve all read sales copy with wildly exaggerated claims of income haven’t we?

(Sidenote - In a fury a few weeks ago, I wrote a blog post that I never published, because I think it’s a bit over the top.  I’ll tone it down a little and release it one day.  I was angry after seeing a site promoted that I knew would do well but the product was complete and utter over-priced BS.  Sadly, the over-hyped sales copy would make all the sales though.)

So anyway I read the sales copy and I wasn’t convinced, but I knew the guy who told me about it was one of the good guys, an experienced marketer, and I could see he was excited to the point of nervousness about it.  (That’s if it’s possible to convey that level of excitement in words…)

And that was what convinced me, and I bought on his recommendation.

The thing is, I’m now as excited as he was when he told me about it…

I am SO glad that I bought, and I’m also SO happy that I can tell you about it.  I was tempted to selfishly keep it to myself, and I’m sorry I felt that way - I’m only human - but I realised I didn’t have to.

The reason is, the market is so big, and there are so many products to promote, it won’t matter if there are 10,000 people actively using this method.  In fact while I was doing my market research I kept coming across sites that are using this same under-used method, because now I know what to look for and I can see what they’re doing.

Did this dissuade me?  Did this put me off in any way?

Of course not.  I know I could easily go into competition with these sites, but what’s the point?  Another few minutes of research and you can turn up another niche easily, there are thousands of them limited only by your imagination.

And you can do this in multiple countries if you want to.  In fact if you live in a non-English speaking developed country like France or Germany, you probably have an advantage of knowing you have ZERO competition.  Better than that, if you have foreign language (and English) speaking friends online, you can go into business with them and clean up just by duplicating sites across countries for a double whammy on the same site content and design.

This method is great, incredible, fantastic, insert your own superlative here…

Let me put this another way.  If you had a site that regularly bought in $5 a day would you be happy?  I would.

How about a site that seasonally bought in 10 or 20 times that amount for a while?  Ecstatic?  Yep, I would be too.

I can easily see that being possible.

So what’s this all about?

The idea is that info products are crap and we’re all wasting our time with them.

Woah!  That tramples all over my business model!  But let’s keep going…

The premise is that every day people are online and looking for physical products to buy.  They’re looking for gifts like toys, games, TVs, Blueray players etc.  They’re looking for information on the products, and they’re doing searches to find it.

It can often be difficult for them to find what they’re looking for, as there are lots of sites that look promising but don’t come up with what they want.

That’s where you come in.

As an affiliate, you can earn a commission from several large sites of around 5% of the total sale price.  All you have to do is pull the traffic to your site, then send it out to the site selling the goods using your affiliate link, and you earn your commission.

There are a LOT of untapped niches, and new ones appear every day as new products are released.

You know what?  Some of the products searched for have tens of thousands of searches every month.  That’s tens of thousands of BUYERS looking to buy physical products you can earn commission on.

And there’re hardly any affiliates promoting as they’re all too busy chasing sales of info products (and treading on each others toes competing with each other) as the commission payments are higher.

Yes, I’m acutely aware that my own affiliates will read this and start to get ideas…

Think about it though.  There are tens of thousands of searches, and little competition from affiliates for many of these products.  On the face of it, an affiliate given a choice will go for promoting an info product to earn 50% as that’s a better payout than 5% on a physical product.

But thousands of affiliates think the same and are all in competition with each other for the same relatively meager search traffic.  And just a short mental hop away, a few affiliates are raking it in promoting products that are getting HUGE amounts of search, and they have little competition in doing so.

Very few people in the Internet Marketing niche are going to tell you this.  Certainly the gurus wouldn’t want you getting any ideas about it and so the same old, same old story is being told to you…

Okay, sorry this has been so long, but that’s the background set.

I’ve been very carefully setting up my first site promoting a physical product.  I’ve had to fit in the construction time around other things I have going on, but my estimate is it’s taken me around 6-8 hours to put together.

It’s taken me so long because I’ve been painstakingly following the instructions to make sure my On Page SEO (Search Engine Optimisation) - called OPSEO - has been done correctly, following a check list to make sure I’ve got it right.  I’ll probably tweak it a little more later, but the important thing to me was to get the site up.

My guess is I can do the research and put these sites up in about 2 hours once I get going, so I could easily do 1 a day, maybe even 2 with the time I have free currently.

I just want to make a point here.  If you get your site OPSEO right on a product that has little affiliate competition, you don’t need any back links - well maybe just one to get it indexed.  If you do it all carefully and correctly, you’ll get your site on page 1 of Google right alongside some of the biggest sites online.

And your site will clearly be all about the product that’s being searched for and so will get the clicks.

So here’s my first site of many to come:-

http://www.jumperoo.co.uk/

I know that posting that link here will cause it to be indexed.  I have no idea how long it will take to get on page 1, but I might help it along with a few carefully chosen back links.

I earn 5% commission on every sale of that product which is being sold at GBP £80.00 (USD $125.00), so that’s £4 ($6.25) per sale.

The keyword jumperoo is getting 22,000 searches a month from potential buyers.

There are only 323,000 pages in competition - anything under 500,000 is nothing - so it’s easy to dominate.

DO YOU THINK that I will make some money from that site?

CAN YOU SEE why I’m so excited?

DO YOU UNDERSTAND why I’m telling you this?

Using this method has the ability to change your life.  I feel the pain of so many people who write to me asking for advice on how to make money online and who are failing.  There’s been no easy path until now.  This is it.

I think that’s all I have to say about this for now, other than give you a link to the site, and a discount code that Craig (the guy who’s raking it in using this method) has given me just for you.  Yes, I got hold of him and asked if there was anything he could do to make it an easier purchase and he agreed to do so.

Craig knows it will change lives, and that’s why he’s released this information and that’s why he’s happy to give some love back.  I can’t describe how happy it makes me to know that he feels the same way that I do, and that telling you this will be the turning point for you online.

The product is called Info Product Killer.  Don’t be put off by the title or the sales copy.  This is the real thing.  And there’s a 60-day guarantee, but my guess is there won’t be any refunds.

First the coupon code which knocks a fair chunk of money off the price.  Paste it into the box just above the order button and click “Verify” to see the discounted price I’ve got for you.

IPK777

and here’s the link:-

Info Product Killer

Get your research done following the instructions you’ll be given (takes a few minutes) and get your first site set up.

Don’t waste any time.

-Frank Haywood

Article source: http://www.frankhaywood.com/why-info-products-are-rubbish/

Popularity: 100% [?]

Filed under: Info Product Killer     Tags: affiliate marketing, discount coupon, Info Product Killer, internet business, promo code
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